Jenny Martin and Southern Savers - Smiling, Saving, and Serving

September 2012 - Cover Story
by Lori Hatcher

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September 2012 - Cover Story

When Jenny Martin clipped her first coupon, she never dreamed where that action would lead. A stay-at-home mom with twin three-year-old daughters, a new baby, and a leaky roof, her immediate goal was to reduce her grocery bill enough to be able to pay for a new roof on her Irmo home. Four years later she is the president and CEO of Southern Savers, an online website that employs between 10 and 12 part- and full-time employees and has 500,000 page views and 1.5 million visitors a month. She’s taught thousands of men and women how to lower their grocery bills, live frugally, and give abundantly. And she’s still clipping coupons.

Although her fascination with coupons began, as Jenny describes it, “as a stay-at-home mom outlet,” she acknowledges it was her family’s serious financial struggles that motivated her to learn everything she could about couponing. Employed as a registered nurse before their twin girls were born, she and her husband, James, took “a leap of faith” and made the decision for Jenny to quit her job and stay home. “We decided early on that we would always have somebody at home with the girls . . . that they wouldn’t be in daycare; that we would be with them.”

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