Jenny Martin and Southern Savers - Smiling, Saving, and Serving
September 2012 - Cover Story
by Lori Hatcher
When Jenny Martin clipped her first coupon, she never dreamed where that action would lead. A stay-at-home mom with twin three-year-old daughters, a new baby, and a leaky roof, her immediate goal was to reduce her grocery bill enough to be able to pay for a new roof on her Irmo home. Four years later she is the president and CEO of Southern Savers, an online website that employs between 10 and 12 part- and full-time employees and has 500,000 page views and 1.5 million visitors a month. Sheâ€™s taught thousands of men and women how to lower their grocery bills, live frugally, and give abundantly. And sheâ€™s still clipping coupons.
Although her fascination with coupons began, as Jenny describes it, â€œas a stay-at-home mom outlet,â€ she acknowledges it was her familyâ€™s serious financial struggles that motivated her to learn everything she could about couponing. Employed as a registered nurse before their twin girls were born, she and her husband, James, took â€œa leap of faithâ€ and made the decision for Jenny to quit her job and stay home. â€œWe decided early on that we would always have somebody at home with the girls . . . that they wouldnâ€™t be in daycare; that we would be with them.â€